Being relevant to consumers in an ever increasingly connected world means that you need to add true value to the life of users. This talk will explore the current state of the digital age & use behavioral insights to make suggestions on how entrepreneurs and marketers should be connecting with people. Imran is a Creative Agency Manager at Google & a storyteller at heart. His career has spanned the creative side of content development for a major US television network to a few of his own doomed & successful startups. Powered by Factory Berlin & Google for Entrepreneurs.
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